Media, Gender and Identity: An IntroductionPopular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes:
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From inside the book
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... whilst gender and sexuality remain at the core of how we think about our identities. With the media containing so many images of women and men, and messages about men, women and sexuality today, itishighly unlikelythat these ...
... whilst not necessarily a problem, is 'advertised' to us continuously, and thereforeshould have some impactonour own style and preferences. Images of'attractive people' abound. This may have absolutely no influenceonhow werate our own ...
... whilst in the United States, women own 26 percent of all nonfarm businesses (US Department of Labor,2002). According to theresearch organisation Catalyst, womenheld just15.6 per cent of thetop corporate officer positions in Fortune 500 ...
... whilst sometimes going overboard with macho excess, encourage men tounderstand women, and face up to modernrealities. Women andmen are usuallyequals in today's moviesandTV shows; weraise aneyebrow whenthis isn't so. Things have changed ...
... whilst others are challenging them – and as we will see later in the book, it's even debatable which media products are conveying which messages. More of that later; now we'll turn to masculinity'sopposite–or counterpart– femininity. F ...
Contents
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