Media, Gender and Identity: An IntroductionPopular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes:
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From inside the book
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... live in changing times. What we learned in the 1960s, 1970s or 1980s about media and gendermight notbe so relevant today,because themedia haschanged, and people's attitudes have changed. The 'role models' oftimes gone by mightbe rather ...
... lives, how do theyknow how to behave? Andwhere dowelearnthe typical shapeand content of friendships? Our main reference points are surely filmsand TV. Magazines aimed at women, and increasingly those for men, contain allkinds of advice ...
... lives.Researchers have triedtodo this before,of course –notalways with great success, aswe willseein the next chapter. M. EN. A. ND. WO. ME. NT. ODA. Y. Beforewe consider the media's role further, it is worth establishing the relative ...
... (Mesure, 2007). Traditional attitudes can have an impact on other people's lives at all levels.Although girls in theUK tend todo betterthan boys at school, for instance, studies by the Equal Opportunities Commission (EOC)
... lives ofmodern men; whereas topselling magazines and popular selfhelpbooks – and, to a lesser but significant extent, TV shows and movies– are full of information about being a maninthehereandnow. Sothese are discussed laterinthisbook ...
Contents
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