Media, Gender and Identity: An Introduction
Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities?
The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality.
David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities.
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... are challenging them – and as we will see later in the book, it's even debatable
which media products are conveying which messages. More of that later; now we'
ll turn to masculinity'sopposite–or counterpart– femininity. F e m i n i n i t y.
The ideas of 'masculinity' and 'femininity' have been pulled through the social
changes of the past few decades in quite different ways. Masculinity isseen as
thestateof'being a man', whichis currently somewhat in flux. Femininity,
course, so we can think of occasions when a woman may be criticised for her '
lack of femininity'. And elements of fashion, say, mightbe commended for adding'
a dash offemininity' toa woman's appearance. Even these examples ofthetermin ...
femininity in order to succeed economically – such as when applying for a job –
and that femininity was also a kind of 'cultural capital' whichbrought both
pleasures andproblems. Theirforays intofemininity wereimmensely contradictory.
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