Media, Gender and Identity: An IntroductionPopular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes:
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From inside the book
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... everyday examples from the mediaand social experience, and I am glad that people seemed to think that I achieved that. This time around, I've tried to do a proper secondedition, revising and updating the material, tweaking ...
... every day – and 'audience' seems tobethe best word we haveforitat themoment. Perhaps we canaccept thatthe idea of'audience' itselfhasnow changed, and incorporates alevel of interactivity. This book, then, sets out to establishwhat ...
... everyday popular media material affects people's lives.Researchers have triedtodo this before,of course –notalways with great success, aswe willseein the next chapter. M. EN. A. ND. WO. ME. NT. ODA. Y. Beforewe consider the media's role ...
... everyday life' (Giddens, 1999). A 1999study basedon longitudinal datafromtheUS General Social Survey,runby theNational Opinion Research Center at the University ofChicago, concluded that over the previous 27 years: Marriagehas declined ...
... everyday attitudes at the'micro' level can have an impact upon the 'macro' level employment statistics. Machoworkcultures aredetrimental towomen's chancesof progression–andmay not beso great for meneither. Thepressure of work in the ...
Contents
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