Media Analysis TechniquesMedia Analysis Techniques, Third Edition begins by examining four techniques of media interpretation that the author considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. The coverage of these four techniques-semiotic theory, psychoanalytic theory, Marxist theory, and sociological theory-have been expanded in this edition to include myth and media, race and representation, and the importance of narratives in media. The book then moves on to vividly link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations. The book is an excellent supplementary textbook for courses on media research methods as well as many other courses in Mass Communications. |
Contents
Marxist Analysis | 43 |
Alienation | 53 |
Bourgeois Heroes | 59 |
The Danger of Being Doctrinaire | 65 |
Annotated Bibliography | 71 |
Dreams | 91 |
Jungian Psychoanalytic Theory | 97 |
Annotated Bibliography | 103 |
Seven Points on the Game of Football | 151 |
AllNews Radio and the American Bourgeoisie | 179 |
A New Art Form | 187 |
Shmoos and Analysis | 199 |
Glossary | 217 |
233 | |
239 | |
Murderers on the Orient Express | 143 |
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Common terms and phrases
advertising alienation all-news all-news radio American analyze anxiety argue art form Arthur Asa aspects audience behavior Berger capitalist chapter characters codes comics communication concepts consciousness content analysis critics deal discussion dominant dreams Émile Durkheim example explain fairy False hero Fidji film football Freud function genres gratifications hero ideas ideology images important individuals interesting interpretation involves kinds language Lévi-Strauss lives Marx Marxist mass media mass-mediated means media analysis metaphor metonymy murder mystery myths narrative notion Oedipus Oedipus complex offer oppositions Pac-Man paradigmatic paradigmatic analysis perfume person play players Poirot political popular culture postmodernism problems Propp's psyche psychoanalytic theory public arts radio relationships role ruling class Saussure semiotic semiotic analysis semioticians sense sexual signifiers signs soap operas social society sociological story structure suggest superego symbols television programs texts things thought tion topics Umberto Eco unconscious video games villains violence women York