Strategic Management for Travel and TourismStrategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. |
Other editions - View all
Strategic Management for Travel and Tourism Nigel Evans,George Stonehouse,David Campbell Limited preview - 2012 |
Strategic Management for Travel and Tourism Nigel Evans,David Campbell,George Stonehouse Limited preview - 2003 |
Strategic Management for Travel and Tourism Nigel Evans,George Stonehouse,David Campbell No preview available - 2015 |
Common terms and phrases
achieve acquisition aircraft airline Airline Alliances Airtours approach areas assets brand British Airways capital cash flow Chapter Choice Club Med collaborative company’s competitive advantage competitors consumers core competences Corporate costs countries cruise culture customers decisions destination differentiation diversification easyJet economic economies of scale employees environment Eurocamp evaluation example existing external factors framework global growth holiday Holidaybreak plc human resource identify implementation important increase inputs integration internal investment involved leisure London macroenvironment market segments market share mergers MyTravel Nigel Evans objectives organization’s organizational package package holiday partners Porter position potential profit purchase risk Ryanair sector shareholders Southwest Airlines stakeholder strategic alliances strategic analysis strategic management strategic options structure suppliers SWOT target Thomson tour operators tourism organizations travel agents travel and tourism travel industry usually value chain whilst