Why Smart People Do Dumb Things: Lessons from the New Science of Behavioral Economics

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Simon and Schuster, Apr 26, 1995 - Business & Economics - 284 pages
Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to the poor subscription showing of the Olympic Triplecast to the swirling controversy of Whitewater, Feinberg describes how strong minds can misuse their power, and why bright people often seize upon--and advocate brilliantly--ideas that others recognize as ridiculous.
 

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User Review  - OliviainNJ - LibraryThing

Why do smart people do dumb things? Hubris. A sense of entitlement. The feeling that "things will be different for me," even if they've watched a hundred people go down for the fall before them ... Read full review

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Contents

Section 1
7
Section 2
11
Section 3
15
Section 4
17
Section 5
26
Section 6
35
Section 7
52
Section 8
73
Section 12
137
Section 13
163
Section 14
180
Section 15
193
Section 16
211
Section 17
232
Section 18
233
Section 19
244

Section 9
101
Section 10
109
Section 11
119
Section 20
252
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