Strategic Management for Travel and Tourism

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Butterworth-Heinemann, 2003 - Business & Economics - 412 pages
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Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.

Among the new features and topics included in this edition are:

* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances

Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

* Specifically written for the travel and tourism industry with strategic management applications and theory
* Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding
* Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays

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About the author (2003)

David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting.

George Stonehouse is also visiting professor in international strategic management, at the University of Zhengzhou, People's Republic of China. His research interests include globalisation, knowledge-based strategy and organisational learning.

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